Yesterday, we took a trip over to White Sposa magazine. Seeing the differences between them and some of the other bridal magazines they compete with was amazing. Hands down, they should have no competition. Their product is unique, ahead of it's time, and over all better. They put thought into everything, including the quality of their paper. I also thought it was interesting to see how they always leave the first two pages of every single issue blank. They do this to show what the theme of the entire magazine is going to be. It is very expensive for magazines to leave blank pages inside of an issue. White Sposa has made a clear statement that they are more concerned about the quality of their work and in the long run they know they "won't disappear because they are not commercial."
There was one particular issue that was produced that stood out to me more than the rest. In this issue White Sposa decided to use only Italian photographers and fashion to showcase what Italy has to offer. This is very uncommon and very unique. I thought it was a nice tribute.
White Sposa made it clear they would love to expand into the United States, and I would love to see them their one day. They are a top bridal magazine and continue to grow. Even though they have been forced to make some cuts because of the economy, they have maintained the same high quality for lower prices.
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