Sunday, June 19, 2011

White Sposa

After a day like today, I’m sure all of us are considering a career in the bridal industry.  We went to White Sposa and it was stunning.  Of course the wedding dresses themselves would have been enough to satisfy all of us for the day, but we actually got to meet and talk to some of the vendors.  They were all very nice and seemed very passionate about their lines.  One of the designers even had a model show us five of her looks.  A lot of the designers today also made sure to tell us that their product was one hundred percent Italian made. 

I thought it was really interesting that they didn’t just show white or ivory dresses.  When we went to the textile factory they told us they specifically only show black samples because it is what sells the best.  So one would assume that the bridal designers would show white because that is their best seller.  Instead they show whatever they have to offer and the most colorful options possible.  The buyers don’t have to buy the product in these colors; they can get them in white as well.  But they are shown in color to make them stand out and show the buyers the new unique looks and what they have to offer.

Everything we saw today is being sold for the upcoming Fall/Winter season.  Amazingly we were allowed to take pictures, which is something that doesn't happen very often in this industry.  Unfortunately we can't share any pictures with the public at this time, but the pictures don't do these dresses justice anyways.

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